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Case Study

Coaching the CFO and commercial management

1 Min Read

At a leading producer of solar modules

Company

  • Rapid growth in 2023 toward €500 million
  • A portfolio of products of both own and outside manufacture (heavily dependent on Chinese suppliers)
  • Staff at two company venues

Challenge

  • Little consensus within the company management
  • In the red despite reaching critical scale
  • Little transparency in the company
  • Little commercial leadership

Goals

  • Coach the CFO and commercial management
  • Analyze the commercial status quo
  • Determine the low-hanging fruit
  • Generate suggestions for a state-of-the-art structure

Measures

  • Collaborate closely with the commercial management and give them individualized feedback and coaching for their personal development
  • Gain an understanding for the situation at the company
  • Conduct numerous interviews with the relevant managers
  • Analyze the management reporting and financial indicators system

Results

  • Significant improvement in the performance of the commercial management
  • Confirmation of the need for a restructuring of the C-level commercial management
  • Presentation of the status report to the advisory board
  • Suggestions for improving the management reporting

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